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What Is SSL, and what it's important?

Eddie Goldendberg

Why An SSL Certificate is Important for Client Trust and Google Rankings

If you have a website, you’ve probably found yourself wondering how you can find your way to the top of Google rankings. There are several answers to this question, ranging from a difference of philosophy to purely data-driven factors. Today, we are going to look at one of these answers - SSL.

What Is SSL?

SSL (Secure Sockets Layer) certificates provide an extra layer of security to your website online. They are used to protect sensitive user data from being prone to data and security breaches. These certificates are essential for HTTPS websites that ask their users for confidential information like credit card information, bank OTPs, etc.

SSL certificates are small files uploaded to a web server to ensure a secure connection between the web server and a browser. The purpose of SSL certificates is to make your website a relatively secure place for interactions with your users. Even though SSL certificates are free, a lot of websites don’t use them.

Why are SSL Certificates Important?

One of the best parts of securing your website with an SSL certificate is that it will boost your Google rankings. This is because SSL certificates imply that your website is more secure and safe for Google’s users. Getting an SSL certificate would boost your website’s performance because of Google’s algorithm.

SSL certificates are like a free website builder, especially if you have an HTTPS website. Google’s algorithm scours the web for reliable and secure HTTPS websites that are safe from hackers. If your website has an SSL certificate, it is more likely to become part of Google’s top SEO rankings.

Photo by Franck on Unsplash

SSL certificates mark your website with a seal of security that makes Google trust your website enough to rank it on the top. They show that the website is verified and less prone to hack attacks while improving your SEO rankings.

Another significant reason to make sure that your website has an SSL certificate is client trust. As we mentioned earlier, SSL certificates act as a padlock of security that tries to secure a safe connection between your web server and the browser used to access your website. This means that if your website has an SSL certificate, the information shared between the web server and the browser is secure.

This would establish more confidence with your clients. An SSL certificate will add a seal of trust and security to your website, which can help you land more business connections. Furthermore, it helps your clients trust you with important information that may not be safe on a website that is vulnerable to hackers.

As we mentioned earlier, SSL certificates are free. Vsble is a great platform to start your website with a free SSL certificate. This platform offers this free SSL certificate to every new free user account. Furthermore, if you create a pro account with Vsble, you can connect a custom domain. Every pro account user gets the opportunity to snag a free SSL certificate for their website.

Get on Vsble today and claim your free SSL certificate. Not only will it garner your clients’ trust, but it will also improve your Google rankings.

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